The Time Is Upon Us!
Time to clean up the streets of Arkham City!
The highly-anticipated release of Batman: Arkham City has hit the streets. Expectations are high for matrix client Warner Brothers Interactive first major release since it’s inception. But reviews are even higher for the caped crusader’s latest adventure, with highest rated video game of the year from the review compilation site Metacritic. The original game had the world’s greatest detective cleaning up the overrun Arkham Asylum; the original game sold 4.3 million copies in 2009, but continues to sell year after year. The game was timeless. People love the franchise and Arkham City had double the preorders of the original. If this is the success we are all expecting, Warner Bros. Interactive could do $1 billion in sales in 2011 – even Bruce Wayne would be impressed by that.
matrix is thrilled to have worked with Warner Bros. Interactive Entertainment (Canada) in its’ launch by creating graphics for multiple temporary and permanent displays found in Walmart, Future Shop, Best Buy, Toys R’ Us and EB Games.
With the excitement of Batman: Arkham City’s release, retail specific exclusives are available to the consumer. For example, downloadable content, gaming bundles, etc. By applying graphic call-outs of the exclusives on the displays and on a variety of POP pieces, matrix was able to successfully promote these elements.
Walmart Aisle Blade
Additional point of purchase pieces including Aisle Blades calling out the release can be found in Walmart and Toys R’ Us stores.
matrix works with retailers to utilize existing fixtures in-store and creating graphics to fit their custom specifications. For the release of Batman Arkham City, Best Buy stores in Canada used existing fixtures to promote the game.
Batman Arkham City in the Best Buy Media Zone
Future Shop stores featured the Batman Arkham City game on XBox and PS3 or Microsoft Windows on the matrix A Frame display. It is a permanent fixture for new releases in-store, and was produced by matrix and we support it with updated graphics for release like Batman Arkham City.
Future Shop A Frame
Future Shop also featured another matrix designed display cross merchandising 2 DC Comics super hero products: Batman Arkham City and Green Lantern the movie.
Green Lantern and Batman Halfstack display at Future Shop
EB Games’ stand-alone matrix display also being used to promote the new Batman Arkham City release.
EB Games/Gamestop Permanent Display with Arkham City Graphics
Retailers who preferred a smaller corrugate option display, while still holding a large product count have chosen to display the matrix designed and produced EFS. This display can be found in Toys R’ Us stores across Canada.
Batman Arkham City EFS Rendering
EFS in Toys 'R Us
Toys ‘R Us also featured a matrix designed and produced aisle blade.
Aisle Blade at Toys 'R US
Get your copy today of Batman Arkham City at retailers in Canada. It’s sure to be a hit with gamers!
