For the last 3 years, it has been clear in the industry that mobile marketing and retail were going to intersect in a big way. But this holiday season we saw big waves from Amazon with mobile marketing (see below). Now the National Retail Federation asked where retailer investment was going in 2012 and the …
There are many potential material options available to produce retail displays. For the unfamiliar, It can be an intimidating process to work through. All materials have their ideal applications, but if used in the wrong environment it could spell disaster. As retail experts, matrix can help with recommendations for your project (contact us), but this …
According to the National Retail Federation, holiday season sales are set to increase 2.8% over last year. The 2.8% is a modest increase, but a welcome one. It is less than the dramatic increase last year where the 2010 holiday season bounced back 5.2% blowing through all industry expectations. It was a great recovery after …
Consumer confidence and increased discretionary spending a sign of good things to come? Heading into the key season for most retailers there may be some cause for a more positive outlook as there are signs that consumer confidence may be growing stronger and discretionary spending on the rise. Looking at discretionary spending as an indicator …
QR codes have come to North American marketing in a big way. They are particularly interesting to the retail marketing industry because they engage the consumer on location in the store at the point of decision. The data that comes from having someone interact with your online content in-store is powerful in measuring engagement and …
Fans are the lifeblood of the entertainment industry. Fans have a love for the content that rivals content creators’ love for their own work. Fans help in the development process, are first in line on opening day, and tell all of their friends. The recent Fan Expo in Toronto was a shining example of Fan …