How to effectively use pop displays in Canada

POP displays in Canada offer a multitude of uses, to suit your business size

POP displays in Canada can be designed and manufactured in a variety of styles of sizes, based on your specific needs. The display can be permanent, a stand-alone, sidekick, end cap or a counter top display.

The signs used for POP displays in Canada are all interchangeable and custom designed to advertise a specific product or promotion. Posters, header cards and signs are made to grab attention and encourage a customer to look and consider purchasing the item being advertised. These are likely changed and redesigned with each promotion and product to suit it.

POP displays in Canada at checkouts are among the most effective ways for encouraging last minute purchases. The countertop display sits on top on the checkout or nearby with attractive graphics to advertise the product. Since a customer is waiting in line to check out, there is much less time to reconsider a last minute purchase. The convenience of POP displays in Canada is what is attractive, making it easy to add a couple things to a purchase that perhaps wasn’t actually needed.

Cross merchandising and multi-purpose POP displays in Canada are also made from start to finish by Matrix Marketing Concepts. A display that features a product with variations (e.g. a bonus item attached, a double pack of DVDs) will create more convenient options for the customer. After they are drawn to the display with signage and other forms of advertisements, a variety of products can be found without looking much further. Should they seek something else, the display is often placed close to the section carrying a specific item, encouraging the customer to browse down the aisle.

Matrix’s designs of POP displays in Canada allow for a multitude of uses which will increase functionality for whatever size your business may be.

» Interested? Contact Matrix Marketing Concepts to discuss your needs!