Why store display shelving is essential to your company’s sales

Proper store display shelving allows for customers to easily browse products

Store display shelving is an important component of displaying and advertising a product. The shelf needs to be visible, easy to clean and made to fit the product on display in order to be effective

There must be a spot for graphics on store display shelving. Graphics need to be as interchangeable as the product since product may change frequently. Matrix Marketing Concepts designs signage that is easily changed. Slots are created on the store display shelving to remove and install new designs. This can be a label that displays special prices or simply advertising the section the customer is browsing in (e.g. genre of CDs or DVDs).

Matrix ensures the store display shelving is going to properly hold and display products. If it contains entertainment products, the shelves need to be able to support the products and remain functional as customers make purchases. If the products easily fall over or become mixed together, it creates a mess that many customers won’t take the time to sort through. The area then begins to look sloppy and turns off potential customers. The shelves are always designed with the product, store and customer in mind.

Some store display shelving can be designed to hold multiple products, making it space saving and perfect for cross advertising. Creating shelving that can hold DVDs on one shelf and bonus DVDs or special purchase CDs on another gives the customer more options, increasing the likelihood of extra purchases. For example, instead of mixing holiday-themed movies or CDs in with others, they can be kept separate without disturbing regular merchandise. They can be just as easily removed from the store display shelving when the holiday passes.

» Interested? Contact Matrix Marketing Concepts to discuss your needs!