How to use display fixtures in a retail store to your advantage

Display fixtures in a retail store promote merchandise and encourage purchases. They can be designed to suit the needs of your store.

A display fixture in a retail store is intended to promote merchandise to customers while accommodating the size needs of the store. Fixtures that are too large or not properly branded will do little to catch attention and encourage purchases.

One useful display fixture in a retail store is the countertop display. Usually sitting on top of the checkout counter, it can be manufactured out of various materials, including acrylic, corrugate and wire. For steady, high traffic areas like checkouts, a permanent display made of acrylic or wire is a useful and environmentally friendly display. However, corrugate can be still used just as effectively. Display fixtures in retail stores can be replaced easily whenever needed due to common wear and tear of being in a high traffic area. Countertop displays can be designed and manufactured to fit the size of the checkout in order to maximize space.

Larger display fixtures in a retail store are made to hold a large amount of various products. Spinners that are rotational are best suited for large department stores to cross advertise and feature a range of products. Their POP merchandise is interchangeable as is the product. For example, each week may feature a new release DVD on one side of the spinner while the other sides may display releases from earlier in the month. This way, the customer looking for only newer releases can browse the products in an easy and convenient way.

Display fixtures in a retail store can be made to hold either a company’s specific brand or it can be used for a generic product. With the adaptability of the displays, products always have corresponding signage and products to market to customers. Matrix Marketing Concepts can create and adapt designs for any type of display fixture in a retail store setting.

» Interested? Contact Matrix Marketing Concepts to discuss your needs!