Retail Visual Merchandising

Achieve higher sales by using retail visual merchandising in your store

Retail visual merchandising is displaying merchandise in an attractive manner with the purpose of increasing overall sales. To do this, the product must suit its environment and be part of a display that is both engaging and stimulating to the customer.

To create an effective display, a number of retail visual merchandising elements are used. These include lighting, space, colour and sensorial outputs (touch, sound, smell). The visual merchandiser enhance merchandise to influence the customer to make a purchase. Although there are no set rules in retail visual merchandising, the display should always reflect the store’s image and principles.

Retail visual merchandising can also encourage purchase add-ons. With a properly set up display offering similar products, it encourages the customer to consider the need or want for extra items. For example, buying a DVD with an added bonus disc can seem like a better value than purchasing just the DVD itself. Whether the customer initially sought the extra disc or not, the idea is immediately communicated that it is a better deal.

The role of retail visual merchandising is also to assist clients in developing and articulating their own brand. Implementing design ideas that are attractive and creative leads to an increase in sales volume and store traffic. Through this, the retailer can learn how to effectively display and market merchandise to maximize sales. When a retail visual merchandiser allows attention to be given to the overall shopping experience and ensures that it is convenient, comfortable and customer friendly, more sales can be expected.

» Interested? Contact Matrix Marketing Concepts to discuss your needs!