Environmentally friendly marketing

Matrix Marketing Concepts is a leader in creating environmentally friendly marketing campaigns that will exceed your expectations.

Retailers today face a dilemma – they want to promote their latest products to the best extent possible, while following environmentally friendly marketing practices. Matrix Marketing Concepts has worked hard to develop complete marketing campaigns that are effective and green.

Some of the most effective in-store campaigns feature temporary displays made from corrugate, along with posters, countertop advertising, aisle communicators, and other measures to capture the interest of the consumer. However, many aspects of this type of campaign are not considered environmentally friendly marketing.

Matrix has worked with its suppliers and clients to develop displays that meet environmentally friendly marketing objectives. Our temporary displays are made from post-recycled materials and are printed using vegetable ink. We can also use adhesives that are biodegradable.

Our next step in environmentally friendly marketing was to reduce the amount of material used in the display itself. We have developed a temporary corrugate display that uses 42 percent less material yet still holds as much product as the previous design.

One of our more innovative environmentally friendly marketing projects involved a major floral distributor. Arrangements used to be shrouded in plastic, which led to as much as 40 percent spoilage by the time the flowers reached the retail store. Matrix developed a unique metal rack design that folds open into a permanent display at the retail level. With the plastic wrapping eliminated, the improved airflow in the truck virtually eliminated the amount of spoilage, increasing the amount of sellable product at the retail level while still following environmentally friendly marketing practices.

» Interested? Contact Matrix Marketing Concepts to discuss your needs!