Visual Merchandising and Displays

Visual merchandising and displays will draw that attention that every store will always need.

When designing visual merchandising and displays, the merchandising material itself will ‘compliment’, or go on the display. By complimenting the display it will have a matching concept, through its look and feel. By going on the display it actually draws more attention to the displays. Here at Matrix Marketing Concepts, we want to attract the consumer’s eyes to the product that is on the shelf.

When it comes to distinguishing your store from the rest of the group, our visual merchandising and displays are both physically and visually unique from everyone else.

One example of this is work we completed for a major retail outlet. At this outlet, we had one of our displays in the back corner of the store. To encourage customers of this store to be drawn to the display, we used our visual merchandising and displays to grab their attention. What we did was have a display located at the entrance with grab items along with a gigantic arrow that would point towards the display and said, “Go there”.

Our visual merchandising and displays also include floor graphics. These contain footprints, or arrows, both of which lead the consumers directly towards the display you are marketing to the public.

There were also telecommunication cards, which are another form of visual merchandising and displays. These cards were very informal. Not only did they supply the store’s consumers with information on the products, but there was a map of the store on the back to help them find their way around and to the products they are looking for.

We installed displays at each of the cash registers to help catch the attention of this store’s consumers. These options are available to your store as well, our visual merchandising and displays are an excellent way for stores to increase their sales and realize their potential.

» Interested? Contact Matrix Marketing Concepts to discuss your needs!