Point of Purchase Displays

Stores are able to provide eye-catching displays for their customers to purchase their products.

Point of purchase (POP) Displays are marketing materials or advertising that are situated adjacent to the merchandise being promoted. Often, these are found at the checkout area of stores where the purchase decision is made.

Point of purchase displays take various forms, including hanging posters and shelf-mounted signs. Since there is an estimated 70 percent of purchase decisions made within retail stores alone, effective point of purchase displays are able to have quite a dramatic impact on sales for certain product categories or brands.

The next time you are in a retail store, take a good look at some of the displays you see while you are walking around. Some may be hanging from the walls, or the ceiling, or some may be sitting on the counter. These point of purchase displays are excellent ways to encourage product sales. There are lots of design and production possibilities that allow you to have the best display possible for your store.

Point of purchase displays are becoming an increasingly important part of advertising because they impact the decision-making at the most important point. Point of purchase displays have become one of the essential applications for wide format digital printing, since companies have found regionally customized signage to be more effective than mass-produced efforts.

At Matrix Marketing Concepts, we work directly with our clients and agencies to identify and target the most ideal customer for specific marketing campaigns. Our point of purchase displays are excellent for all retail locations.

» Interested? Contact Matrix Marketing Concepts to discuss your needs!