Reduced packaging

Reduced packaging helps your company, the environment, and the world as a whole.

Designers are given tasks that reflect the ambitions of the brand owner, these ambitions include higher profits, increased sales, greater market share, reduced packaging costs and re-focused consumer perceptions.

One of the specific strengths of packaging is that its effectiveness can be measured compared to other design disciplines. Packaging has a number of useful purposes:

- Protect products from contamination, from environmental damage and theft.
- Bundling products in larger or value packs increases the average price of each transaction.
- Improve transportation and storing of products. Reduced packaging allows you to display more products without having to increase floor space.
- Carry important information and colorful designs that make attractive displays.

When it comes to reduced packaging, you need to remember that you want the product, not the packaging. Here at Matrix, we are doing our part by being environmentally friendly with reduced packaging. We provide the best practices to our clients. We use post recycled material and adhesives that are biodegradable. Films and coatings are soy or vegetable based.

Providing reduced packaging to leading retail, electronic and grocery stores benefits the stores, customers and the environment.

At grocery stores alone there are a number of ways for reduced packaging. One is to supply cardboard boxes so consumers can use them instead of plastic bags or by offering the sale of reusable bags.

Reduced packaging is a very important initiative for economic and social reasons.

» Interested? Contact Matrix Marketing Concepts to discuss your needs!