Learn how sports store displays can attract customers

Use sports store displays to display promotional items and sales

A sports store display uses the same concepts as an ordinary display, except its graphics and products are targeted to the athlete rather than the general customer.

With interchangeable graphics, a sports store display can easily be adapted to fit any season or special promotion. For each new promotion graphics can be themed to promote the featured season’s merchandise such as NHL, NFL and NBA themes.

The sports store display can be designed to hold and feature a variety of related products including Blu-ray discs, DVDs and bonus gift sets. For spinner displays and stand alones, each side can be made to hold a different product, even products of different sizes. Displays can be made out of wire, making them permanent. This is more environmentally friendly. Matrix Marketing Concepts can design any type of functional displays that add great presence to suit your store or sports department.

For larger promotions, sports store displays requiring electrical power and logistics can also be managed from start to finish by Matrix. Customers are more likely to purchase a product if they can view it prior to buying. Featuring a DVD with the historic NHL highlights is a means of grabbing the customer’s attention and holding it on the video. From there they will ideally purchase the product and/or the DVD from the sports store display or possibly be drawn into the sports section to purchase a related product.

Combining an attractive, eye-catching display with promotional products can boost sales and encourage further purchasing from customers. The sports store display can be reused for a multitude of functions, including the next promotion or new product.

» Interested? Contact Matrix Marketing Concepts to discuss your needs!