The Hobbit: An Unexpected Journey
The most important journeys are unexpected; we never know when the stakes will turn high, and destiny will beckon us. That is the way Bilbo felt when he convinced Gandalf to accompany him and thirteen dwarves to defeat Smaug the dragon and reclaim the Lonely Mountain.
The Hobbit began in 1936 when J.R.R. Tolkien wrote the original book as an appendices for Lord of the Rings: Return of the King. The film adaptations were highly anticipated as all the original Lord of the Rings movies were among the top grossing movies of all time, and wouldn’t fail to impress with Peter Jackson back to direct. Well as expected, The Hobbit: An Unexpected Journey was a huge hit, and became the 15th highest grossing movie of all time.
To help carry the theatrical success into Canadian retailers, matrix helped Warner Brothers Canada launch The Hobbit: An Unexpected Journey on Blu-ray and DVD. We helped with with graphic design, and printed and kitted kits for a variety of pieces. matrix pieces are in store now, and can be found in Canadian retailers such as Walmart, Best Buy, Futureshop, EB Games, Shoppers Drug Mart, and many others.
Pick up your copy of The Hobbit: An Unexpected Journey, and look for news about the next movie in the series: The Hobbit – The Desolation of Smaug!